RadioShack’s shambling remains were given another shock of life today. Alternative For Radioshack… when they were acquired by another business that plans to relaunch the once-great retailer as an online-focused brand name.
The shop’s remains were bought by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brands from other faded retail giants too, including Pier 1, Modell’s Sporting Goods, Dressbarn, and more. REV says RadioShack’s website currently has “strong existing sales and sales capacity,” and the company is “confident” it can even more raise awareness of the brand name worldwide.
REV declares it’s effectively turned around other companies it’s introduced as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its profits in between the very first and second quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone aiming to grab tech basics. For a long time, that indicated actual radio parts, however wound up including great deals of electronic toys (one Verge editor fondly remembers his Armatron) and ultimately phones. Its fortunes declined significantly as online shopping got here, and the company declared insolvency twice in the past five years. RadioShack still accredits its name to third-party “authorized” shops and sells top quality items within some places of HobbyTown, a crafts retailer– similar to how you can still discover “Sharper Image” products at Kohl’s even though that seller shut its physical doors over a decade earlier. REV didn’t state whether those RadioShack licenses would stick around. Alternative For Radioshack
REV says it will “quickly relaunch” RadioShack’s website. So for those of you still sticking on to fond memories of the shop, there’ll be a familiar adequate place to go when you wish to buy overpriced HDMI cable televisions and knockoff earphones.