RadioShack’s shambling remains were offered another shock of life today. Beats Powerbeats Radioshack… when they were bought by another business that prepares to relaunch the once-great retailer as an online-focused brand.
The store’s remains were bought by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brands from other faded retail giants also, including Pier 1, Modell’s Sporting Item, Dressbarn, and more. REV states RadioShack’s site already has “strong existing sales and sales potential,” and the company is “confident” it can even more raise awareness of the brand internationally.
REV declares it’s effectively reversed other companies it’s introduced as online brands. The Wall Street Journal reported that Dressbarn more than doubled its income between the very first and second quarter of 2020.
RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anyone looking to grab tech basics. For a long time, that implied real radio elements, however wound up consisting of lots of electronic toys (one Brink editor fondly remembers his Armatron) and ultimately phones. Its fortunes declined vastly as online shopping got here, and the company applied for personal bankruptcy twice in the past 5 years. RadioShack still certifies its name to third-party “authorized” stores and sells top quality products within some places of HobbyTown, a crafts seller– similar to how you can still find “Sharper Image” products at Kohl’s even though that seller shut its physical doors over a years earlier. REV didn’t say whether those RadioShack licenses would stay. Beats Powerbeats Radioshack
REV says it will “quickly relaunch” RadioShack’s site. So for those of you still clinging on to fond memories of the shop, there’ll be a familiar adequate place to go when you want to purchase pricey HDMI cables and knockoff earphones.