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RadioShack’s shambling remains were provided another shock of life today. Bnc Male To Male Radioshack… when they were bought by another business that plans to relaunch the once-great retailer as an online-focused brand.

The store’s remains were purchased by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brands from other faded retail giants too, including Pier 1, Modell’s Sporting Product, Dressbarn, and more. REV states RadioShack’s website currently has “strong existing sales and sales potential,” and the company is “positive” it can even more raise awareness of the brand name worldwide.

REV claims it’s successfully turned around other companies it’s launched as online brands. The Wall Street Journal reported that Dressbarn more than doubled its earnings between the second and first quarter of 2020.

RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone aiming to get tech essentials. For a very long time, that implied real radio parts, but ended up consisting of great deals of electronic toys (one Verge editor fondly remembers his Armatron) and eventually phones. Its fortunes decreased significantly as online shopping got here, and the company declared insolvency twice in the past five years. RadioShack still certifies its name to third-party “licensed” stores and sells branded items within some locations of HobbyTown, a crafts merchant– similar to how you can still find “Sharper Image” items at Kohl’s although that seller shut its physical doors over a decade back. REV didn’t say whether those RadioShack licenses would stick around. Bnc Male To Male Radioshack

REV states it will “quickly relaunch” RadioShack’s site. So for those of you still clinging on to fond memories of the store, there’ll be a familiar enough place to go when you wish to buy costly HDMI cables and knockoff headphones.