RadioShack’s shambling remains were given another jolt of life today. Button Cell Holder Radioshack… when they were acquired by another business that prepares to relaunch the once-great seller as an online-focused brand name.
The store’s remains were bought by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brand names from other faded retail giants also, consisting of Pier 1, Modell’s Sporting Item, Dressbarn, and more. REV states RadioShack’s website currently has “strong existing sales and sales capacity,” and the company is “positive” it can even more raise awareness of the brand name globally.
REV claims it’s effectively turned around other companies it’s introduced as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its earnings in between the second and first quarter of 2020.
RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anybody wanting to get tech basics. For a long period of time, that implied real radio components, but wound up including lots of electronic toys (one Brink editor fondly remembers his Armatron) and eventually phones. Its fortunes declined significantly as online shopping arrived, and the company applied for insolvency twice in the past 5 years. RadioShack still certifies its name to third-party “licensed” shops and sells branded products within some locations of HobbyTown, a crafts seller– similar to how you can still discover “Sharper Image” items at Kohl’s although that retailer shut its physical doors over a decade ago. REV didn’t say whether those RadioShack licenses would remain. Button Cell Holder Radioshack
REV states it will “quickly relaunch” RadioShack’s site. For those of you still clinging on to fond memories of the store, there’ll be a familiar sufficient place to go when you desire to buy overpriced HDMI cables and knockoff earphones.