RadioShack’s shambling remains were provided another jolt of life today. Charger Radioshack… when they were acquired by another business that plans to relaunch the once-great merchant as an online-focused brand.
The store’s remains were bought by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brands from other faded retail giants as well, including Pier 1, Modell’s Sporting Item, Dressbarn, and more. REV says RadioShack’s website currently has “strong existing sales and sales potential,” and the company is “confident” it can further raise awareness of the brand name internationally.
REV declares it’s effectively reversed other business it’s released as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its income between the very first and 2nd quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone looking to get tech basics. For a very long time, that indicated actual radio elements, but wound up including great deals of electronic toys (one Verge editor fondly remembers his Armatron) and eventually phones. Its fortunes decreased greatly as online shopping showed up, and the company declared insolvency twice in the past five years. RadioShack still accredits its name to third-party “authorized” stores and sells top quality items within some places of HobbyTown, a crafts retailer– similar to how you can still find “Sharper Image” items at Kohl’s despite the fact that that retailer shut its physical doors over a years back. REV didn’t state whether those RadioShack licenses would stick around. Charger Radioshack
REV says it will “soon relaunch” RadioShack’s website. For those of you still clinging on to fond memories of the shop, there’ll be a familiar adequate place to go when you want to purchase costly HDMI cable televisions and knockoff headphones.