RadioShack’s shambling remains were offered another shock of life today. Codigos De Control Universal Radioshack… when they were acquired by another business that prepares to relaunch the once-great merchant as an online-focused brand name.
The shop’s remains were acquired by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brands from other faded retail giants too, including Pier 1, Modell’s Sporting Goods, Dressbarn, and more. REV says RadioShack’s site already has “strong existing sales and sales potential,” and the business is “positive” it can even more raise awareness of the brand globally.
REV declares it’s successfully turned around other business it’s launched as online brands. The Wall Street Journal reported that Dressbarn more than doubled its profits between the first and 2nd quarter of 2020.
RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anyone seeking to grab tech essentials. For a long time, that suggested real radio parts, however wound up including great deals of electronic toys (one Edge editor fondly remembers his Armatron) and ultimately phones. Its fortunes decreased greatly as online shopping showed up, and the business applied for insolvency two times in the past 5 years. RadioShack still licenses its name to third-party “licensed” shops and sells branded items within some places of HobbyTown, a crafts seller– comparable to how you can still discover “Sharper Image” products at Kohl’s even though that merchant shut its physical doors over a decade back. REV didn’t state whether those RadioShack licenses would remain. Codigos De Control Universal Radioshack
REV states it will “soon relaunch” RadioShack’s site. So for those of you still clinging on to fond memories of the store, there’ll be a familiar adequate location to go when you want to buy expensive HDMI cables and knockoff headphones.