RadioShack’s shambling remains were offered another jolt of life today. Conan Radioshack… when they were bought by another business that plans to relaunch the once-great seller as an online-focused brand name.
The store’s remains were bought by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brands from other faded retail giants as well, including Pier 1, Modell’s Sporting Product, Dressbarn, and more. REV states RadioShack’s website already has “strong existing sales and sales capacity,” and the business is “confident” it can further raise awareness of the brand name globally.
REV declares it’s successfully reversed other companies it’s released as online brands. The Wall Street Journal reported that Dressbarn more than doubled its income between the second and first quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone wanting to grab tech fundamentals. For a long time, that meant real radio components, but wound up including great deals of electronic toys (one Verge editor fondly remembers his Armatron) and eventually phones. Its fortunes declined significantly as online shopping showed up, and the business filed for insolvency twice in the past 5 years. RadioShack still licenses its name to third-party “authorized” stores and offers branded products within some areas of HobbyTown, a crafts seller– similar to how you can still discover “Sharper Image” products at Kohl’s even though that merchant shut its physical doors over a decade back. REV didn’t say whether those RadioShack licenses would stay. Conan Radioshack
REV says it will “quickly relaunch” RadioShack’s site. So for those of you still sticking on to fond memories of the store, there’ll be a familiar adequate place to go when you wish to purchase pricey HDMI cables and knockoff headphones.