RadioShack’s shambling remains were offered another shock of life today. Radioshack Audio/video Modulator… when they were acquired by another business that plans to relaunch the once-great merchant as an online-focused brand.
The store’s remains were purchased by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brand names from other faded retail giants also, consisting of Pier 1, Modell’s Sporting Goods, Dressbarn, and more. REV says RadioShack’s website already has “strong existing sales and sales potential,” and the business is “confident” it can further raise awareness of the brand internationally.
REV claims it’s successfully reversed other companies it’s launched as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its profits between the 2nd and first quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone looking to grab tech basics. For a long period of time, that meant actual radio components, however ended up consisting of great deals of electronic toys (one Brink editor fondly remembers his Armatron) and ultimately phones. Its fortunes decreased significantly as online shopping got here, and the business declared insolvency twice in the past 5 years. RadioShack still certifies its name to third-party “authorized” stores and offers branded items within some places of HobbyTown, a crafts merchant– similar to how you can still discover “Sharper Image” items at Kohl’s even though that merchant shut its physical doors over a decade earlier. REV didn’t state whether those RadioShack licenses would stick around. Radioshack Audio/video Modulator
REV says it will “soon relaunch” RadioShack’s site. So for those of you still clinging on to fond memories of the shop, there’ll be a familiar enough location to go when you want to purchase costly HDMI cables and knockoff earphones.