RadioShack’s shambling remains were provided another jolt of life today. Radioshack Electronics Store… when they were purchased by another company that prepares to relaunch the once-great merchant as an online-focused brand.
The shop’s remains were purchased by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brands from other faded retail giants too, including Pier 1, Modell’s Sporting Product, Dressbarn, and more. REV says RadioShack’s site already has “strong existing sales and sales capacity,” and the business is “positive” it can even more raise awareness of the brand name internationally.
REV claims it’s effectively turned around other companies it’s introduced as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its revenue between the very first and second quarter of 2020.
RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anybody looking to get tech essentials. For a very long time, that suggested real radio components, but ended up consisting of great deals of electronic toys (one Edge editor fondly remembers his Armatron) and eventually phones. Its fortunes declined vastly as online shopping showed up, and the business filed for bankruptcy twice in the past 5 years. RadioShack still accredits its name to third-party “authorized” stores and sells top quality products within some places of HobbyTown, a crafts merchant– similar to how you can still find “Sharper Image” items at Kohl’s although that seller shut its physical doors over a years back. REV didn’t state whether those RadioShack licenses would stay. Radioshack Electronics Store
REV states it will “soon relaunch” RadioShack’s website. So for those of you still clinging on to fond memories of the shop, there’ll be a familiar enough place to go when you want to buy expensive HDMI cables and knockoff earphones.