RadioShack’s shambling remains were provided another jolt of life today. Radioshack Gaming Mouse… when they were acquired by another company that plans to relaunch the once-great retailer as an online-focused brand name.
The store’s remains were bought by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brand names from other faded retail giants as well, including Pier 1, Modell’s Sporting Item, Dressbarn, and more. REV says RadioShack’s website already has “strong existing sales and sales capacity,” and the business is “confident” it can even more raise awareness of the brand internationally.
REV declares it’s successfully reversed other companies it’s released as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its revenue in between the very first and second quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone seeking to grab tech fundamentals. For a very long time, that meant actual radio parts, but wound up including lots of electronic toys (one Edge editor fondly remembers his Armatron) and eventually phones. Its fortunes declined significantly as online shopping got here, and the company applied for bankruptcy two times in the past five years. RadioShack still accredits its name to third-party “licensed” shops and offers branded products within some places of HobbyTown, a crafts merchant– similar to how you can still discover “Sharper Image” items at Kohl’s even though that seller shut its physical doors over a years back. REV didn’t say whether those RadioShack licenses would stick around. Radioshack Gaming Mouse
REV states it will “quickly relaunch” RadioShack’s website. For those of you still clinging on to fond memories of the store, there’ll be a familiar adequate location to go when you want to buy expensive HDMI cable televisions and knockoff headphones.