RadioShack’s shambling remains were given another jolt of life today. Radioshack Torre√≥n Coah… when they were acquired by another business that plans to relaunch the once-great seller as an online-focused brand name.
The store’s remains were acquired by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brand names from other faded retail giants too, including Pier 1, Modell’s Sporting Goods, Dressbarn, and more. REV states RadioShack’s website already has “strong existing sales and sales capacity,” and the company is “positive” it can further raise awareness of the brand worldwide.
REV claims it’s effectively turned around other companies it’s introduced as online brands. The Wall Street Journal reported that Dressbarn more than doubled its profits in between the second and first quarter of 2020.
RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anybody wanting to get tech fundamentals. For a long time, that indicated real radio elements, but ended up including great deals of electronic toys (one Brink editor fondly remembers his Armatron) and eventually phones. Its fortunes decreased vastly as online shopping arrived, and the company filed for insolvency two times in the past 5 years. RadioShack still certifies its name to third-party “authorized” stores and sells branded items within some locations of HobbyTown, a crafts seller– similar to how you can still discover “Sharper Image” items at Kohl’s although that seller shut its physical doors over a years ago. REV didn’t say whether those RadioShack licenses would stick around. Radioshack Torre√≥n Coah
REV says it will “quickly relaunch” RadioShack’s website. So for those of you still sticking on to fond memories of the shop, there’ll be a familiar sufficient place to go when you want to purchase overpriced HDMI cables and knockoff earphones.