RadioShack’s shambling remains were given another shock of life today. Radioshack Vallarta… when they were bought by another business that prepares to relaunch the once-great merchant as an online-focused brand name.
The store’s remains were purchased by Retail Ecommerce Ventures (REV), a start-up founded in 2019 that’s been scooping up brands from other faded retail giants also, including Pier 1, Modell’s Sporting Item, Dressbarn, and more. REV states RadioShack’s website currently has “strong existing sales and sales capacity,” and the business is “confident” it can further raise awareness of the brand name globally.
REV claims it’s successfully reversed other companies it’s launched as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its revenue in between the 2nd and very first quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone seeking to get tech essentials. For a long period of time, that indicated real radio elements, however wound up including great deals of electronic toys (one Brink editor fondly remembers his Armatron) and ultimately phones. Its fortunes decreased greatly as online shopping showed up, and the business declared insolvency twice in the past five years. RadioShack still accredits its name to third-party “authorized” stores and offers top quality products within some locations of HobbyTown, a crafts seller– similar to how you can still discover “Sharper Image” items at Kohl’s even though that retailer shut its physical doors over a decade ago. REV didn’t say whether those RadioShack licenses would stay. Radioshack Vallarta
REV states it will “soon relaunch” RadioShack’s website. For those of you still sticking on to fond memories of the store, there’ll be a familiar enough location to go when you desire to purchase pricey HDMI cable televisions and knockoff headphones.