RadioShack’s shambling remains were given another jolt of life today. Radioshack Xalapa… when they were bought by another business that plans to relaunch the once-great seller as an online-focused brand.
The store’s remains were purchased by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brand names from other faded retail giants also, including Pier 1, Modell’s Sporting Item, Dressbarn, and more. REV says RadioShack’s site currently has “strong existing sales and sales capacity,” and the business is “positive” it can further raise awareness of the brand name worldwide.
REV declares it’s successfully turned around other business it’s released as online brand names. The Wall Street Journal reported that Dressbarn more than doubled its revenue in between the first and 2nd quarter of 2020.
RadioShack was founded in 1921 and ended up being a retail staple in the ’80s and ’90s for anyone seeking to grab tech basics. For a long period of time, that suggested actual radio elements, however wound up including lots of electronic toys (one Verge editor fondly remembers his Armatron) and ultimately phones. Its fortunes decreased significantly as online shopping got here, and the business applied for personal bankruptcy twice in the past 5 years. RadioShack still certifies its name to third-party “licensed” stores and offers branded items within some places of HobbyTown, a crafts merchant– similar to how you can still find “Sharper Image” products at Kohl’s even though that seller shut its physical doors over a decade back. REV didn’t state whether those RadioShack licenses would stick around. Radioshack Xalapa
REV states it will “soon relaunch” RadioShack’s site. So for those of you still sticking on to fond memories of the store, there’ll be a familiar sufficient place to go when you wish to buy expensive HDMI cable televisions and knockoff headphones.