RadioShack’s shambling remains were provided another jolt of life today. Teatro En Casa Radioshack… when they were bought by another business that prepares to relaunch the once-great merchant as an online-focused brand.
The shop’s remains were acquired by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brand names from other faded retail giants as well, consisting of Pier 1, Modell’s Sporting Product, Dressbarn, and more. REV states RadioShack’s website currently has “strong existing sales and sales potential,” and the company is “confident” it can even more raise awareness of the brand worldwide.
REV claims it’s effectively reversed other companies it’s launched as online brands. The Wall Street Journal reported that Dressbarn more than doubled its income in between the very first and 2nd quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anybody looking to grab tech basics. For a long time, that suggested real radio parts, however wound up including lots of electronic toys (one Edge editor fondly remembers his Armatron) and eventually phones. Its fortunes declined significantly as online shopping arrived, and the company applied for bankruptcy twice in the past five years. RadioShack still accredits its name to third-party “authorized” stores and offers top quality items within some locations of HobbyTown, a crafts merchant– similar to how you can still find “Sharper Image” items at Kohl’s although that retailer shut its physical doors over a decade ago. REV didn’t say whether those RadioShack licenses would remain. Teatro En Casa Radioshack
REV says it will “quickly relaunch” RadioShack’s website. For those of you still clinging on to fond memories of the store, there’ll be a familiar adequate location to go when you want to purchase pricey HDMI cables and knockoff headphones.