RadioShack’s shambling remains were provided another jolt of life today. Who Bought Radioshack Name… when they were acquired by another company that plans to relaunch the once-great merchant as an online-focused brand name.
The store’s remains were bought by Retail Ecommerce Ventures (REV), a startup founded in 2019 that’s been scooping up brand names from other faded retail giants also, including Pier 1, Modell’s Sporting Goods, Dressbarn, and more. REV says RadioShack’s website already has “strong existing sales and sales potential,” and the business is “confident” it can further raise awareness of the brand name globally.
REV declares it’s successfully reversed other business it’s released as online brands. The Wall Street Journal reported that Dressbarn more than doubled its income in between the very first and second quarter of 2020.
RadioShack was founded in 1921 and became a retail staple in the ’80s and ’90s for anyone seeking to get tech basics. For a long period of time, that indicated real radio components, however wound up consisting of lots of electronic toys (one Edge editor fondly remembers his Armatron) and ultimately phones. Its fortunes decreased vastly as online shopping showed up, and the company applied for insolvency two times in the past 5 years. RadioShack still certifies its name to third-party “licensed” shops and offers branded products within some areas of HobbyTown, a crafts seller– comparable to how you can still find “Sharper Image” products at Kohl’s even though that merchant shut its physical doors over a decade earlier. REV didn’t state whether those RadioShack licenses would stick around. Who Bought Radioshack Name
REV states it will “quickly relaunch” RadioShack’s website. For those of you still clinging on to fond memories of the store, there’ll be a familiar adequate place to go when you want to buy costly HDMI cables and knockoff earphones.